

Alex Rubin
Photographer
On this episode of JCB LIVE, we welcome Alexander Rubin, a renowned visual artist and photographer, who brings his trained eye to the world of wine, capturing its beauty in ways few can. With a deep appreciation for storytelling through imagery, Alexander now turns his focus to an underappreciated grape with deep roots in Sonoma County, exploring its history, character, and the artistry behind its revival.
As a photographer specializing in wine, food, and luxury branding, Alexander shares his perspective on how visual storytelling enhances the appreciation of fine wine, much like a perfectly aged bottle reveals layers of complexity over time. His work brings to life the passion of winemakers, vineyards, and the landscapes that shape exceptional wines.
Whether you’re a wine lover, a creative, or looking to elevate your brand’s visual identity, Alexander’s expertise offers a fresh and compelling take on the power of imagery in the world of wine.
Book Alexander Rubin for your next photo or video shoot: www.rubinphotography.com
Discover the art of wine through the lens—experience JCB LIVE with Alexander Rubin.