

Jim Shreve
Baccarat
Jim Shreve is the undisputed kind of luxury, a visionary of Baccarat USA, and a connoisseur of all things elegant! As President and CEO of Baccarat North America, he has infused this legendary brand with modern energy, bold creativity, and a touch of audacious style—proving that crystal isn’t just for display, but for living, celebrating, and indulging every single day.
With a background in high fashion and luxury, Jim understands that true opulence is about experience, not just aesthetics. His leadership has brought Baccarat into the world of cutting-edge collaborations, from streetwear to contemporary design, bridging the past with an electrifying future.
A champion of reinvention, a tastemaker, and an icon of sophistication, Jim Shreve doesn’t just lead a brand—he redefines what it means to live brilliantly!