

Sian Seligman
Master Gardner
On this episode of JCB LIVE, we welcome Sian Seligman, President and Founder of Sow Swell, a company dedicated to design-inspired urban farming products, services, and workshops. With a passion for sustainability, homegrown ingredients, and reconnecting with nature, Sian shares expert insights on cultivating thriving gardens in urban spaces.
In this conversation, she explores creative solutions for small-space gardening, the benefits of growing your own food, and how urban farming connects to a deeper appreciation for terroir—something wine and agriculture share at their core. From balcony herb gardens to rooftop vegetable plots, Sian offers practical advice for anyone looking to enhance their connection to fresh, seasonal ingredients and bring a little green into their daily lives.
For those who appreciate sustainability, design, and the beauty of growing their own food, this JCB LIVE episode is filled with inspiration and expertise.
Cultivate, create, and connect—experience JCB LIVE with Sian Seligman.