Yasmeen Turayhi
Yasmeen Turayhi is the Founder of Modern Product, a strategic advisory firm specializing in product marketing and go-to-market consulting. She is the author of Product Marketing Debunked: The Essential Go-To-Market Guide and the Editor of The Product Launch: Go-to-Market & Product Marketing Tips, where she has published over 50 articles, amassing more than 100,000 views.
A recognized thought leader in the field, Yasmeen is the host of The Essential Go-To-Market: Tips and Strategies, a video series produced by Sharebird, and serves on the Board of Directors for TechWadi, a 501(c)(3) nonprofit dedicated to fostering technology collaborations between the United States and the Middle East. As a dedicated mentor, she has guided aspiring entrepreneurs globally in product marketing, commercialization, and growth strategy, earning TechWadi’s "Mentor of the Year" award in 2016.
Beyond her expertise in marketing, Yasmeen is a writer and producer. Her screenplay, A Star in the Desert, which she co-produced, won “Best Child Actor” at the Beirut International Children’s Festival. She is also the host of the Gateways to Awakening podcast, produced by Hakawati, where she interviews leading experts in wellness, personal development, and higher consciousness.
Her book, Product Marketing Debunked, has sold nearly 10,000 copies and is available on Amazon.
