JCB LIVE with Wine Technology Leader Boris Guillome
Guest: Boris Guillome
Boris Guillome
Vivino
Boris Guillome is a wine industry innovator and curator, serving as Vivino’s US Wine Director, where he plays a pivotal role in shaping how consumers discover and purchase wine through the world’s largest online wine marketplace. With a deep-rooted passion for wine and a keen eye for quality, he expertly curates exceptional selections that connect wine lovers with bottles suited to their tastes.
A French native who has made Napa Valley his home, Boris blends Old World tradition with New World technology, ensuring that data-driven insights, user reviews, and expert curation enhance the wine-buying experience. His journey has been marked by both personal and professional milestones, including a life-changing health event in 2019 that deepened his commitment to living—and drinking—well.
From helping demystify wine for consumers to advocating for transparency and accessibility, Boris Guillome is shaping the future of digital wine retail, one bottle at a time.
