JCB LIVE featuring Richard Li

Richard Li is a trailblazer, a modern architect of Chinese fine wine, and a visionary who is redefining the world’s perception of China’s vinous potential! With a career spanning over two decades, he has brought precision, passion, and pure artistry to an industry that is now flourishing under his leadership.

From his years shaping ASC Fine Wines, curating a portfolio that introduced China to some of the most revered wines on the planet, to his stewardship of Domaine Franco-Chinois and Canaan Wineries, Richard has bridged cultures, elevated terroir, and championed the elegance of Chinese viticulture.

He is a master of Marselan, a varietal he has embraced and elevated into one of China’s most exciting expressions, proving that when tradition meets fearless innovation, the results are spectacular. His dedication to biodynamics, authenticity, and the pursuit of world-class excellence is rewriting the rules of what Chinese fine wine can be.

A pioneer, a leader, and a force of nature, Richard Li is not just making wine—he is crafting a legacy, bottle by bottle, vineyard by vineyard, revolutionizing the future of Chinese wine with every sip.