JCB LIVE: Martin Reyes, Master of Wine

Martin Reyes, Master of Wine, is a trailblazing force in the industry, blending deep expertise with a mission to make wine more inclusive, sustainable, and forward-thinking. As the first U.S.-born Latino Master of Wine, he has carved a unique path, championing both excellence and accessibility in a field often defined by tradition.

With a career spanning importing, winemaking, retail, and education, Martin’s influence extends from the vineyard to the classroom. He has worked with top brands, curated wine programs for elite retailers, and played a pivotal role in advancing sustainability initiatives within the industry. As the founder of Wine Unify, he’s actively working to break down barriers and create opportunities for underrepresented voices in wine.

A thinker, innovator, and advocate, Martin Reyes isn’t just shaping the wine world—he’s redefining it, one bottle and one opportunity at a time